Top ICT industry expert to complement Managing Director Peter Zerwes and drive international growth and expansion of the customer base.
As of July 1st, 2020 Camilla von Baer will take over the newly created position of Managing Director Marketing and Sales at INNO, the Software and Big Data Specialist. In this capacity, she will work with the founder, Dipl.-Ing. Peter Zerwes, on further expanding the national and international business. The appointment of Camilla von Baer is intended to significantly strengthen the marketing and sales team and drive the company's successful growth strategy. With its leading software SCOPE, INNO helps public authorities, offices, security agencies and organisations to analyse, evaluate and process large amounts of data in compliance with data protection regulations. Founded in 2000, the company has been a member of the PLATH Group, based in Hamburg, since 2007.
"With Camilla von Baer, we were able to gain an industry-recognised, highly qualified marketing and sales expert", explains Peter Zerwes, Managing Director of INNO. "I am convinced that with her many years of experience, her team spirit and her passion for technology, she will provide a strong impetus and I look forward to working with her in the future and to continue to advance our company together".
Camilla von Baer has more than 20 years of professional experience in business and IT consulting as well as in sales and marketing in the ICT industry. From 2005 to 2019, Camilla von Baer held various senior management positions at T-Systems internationally and was responsible for new business and growth. Most recently, as Senior Vice President Marketing & Communications for a corporate start-up, she was responsible for omni-channel marketing for more than 40 digital products in the field of Industry 4.0, Cloud and Mobility. Other career highlights at T-Systems were positions as Vice President Business Development & Strategy for the largest international customers and Vice President IT Innovations Global Accounts. Camilla von Baer started her career in 1995 at the technology and management consultancy American Management Systems (now CGI). She holds a BA Honours degree in European Business Administration from the European Business School (London, Paris, Oestrich-Winkel) and completed the Leader Excellence Program at the European School of Management and Technology in Berlin.
"I am delighted to be able to bring my extensive experience in international marketing and sales and my passion for digital technologies to such a renowned company as INNO," says Camilla von Baer, new Managing Director Marketing and Sales at INNO. "Throughout my entire career, my motivation has always been to actively work on and shape a better, secure and digital future. This will be my goal here too – together with my team and for our customers".